The Client

Founded in 1898, Lion is the world’s largest supplier of firefighter/first responder protective clothing.  Their product line also includes personal protective equipment for the military, law enforcement and government agencies around the globe.  Lion is headquartered in Dayton, OH and has offices in Virginia, Australia, Canada, England, France and Germany.

The Project

From a complete brand re-architecture and new messaging, propositions and narrative pitch flows, TMA+Peritus created LionConnects, a social media gateway, LionProtects, a new primary website, and positioned Lion as the definitive voice for information and education in the industry.