Insights

Kathy Marks
Managing Principal
TMA+Peritus
Social Media
05.21.12
To Blog or Not to Blog

Are you still wondering if blogging makes sense for your company? Check out the latest statistics from Hubspot.com 120 Awesome Marketing Stats, Charts and Graphs.

FACT...
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Doug Tangwall
Account Manager
TMA+Peritus
Content Marketing, Social Media
05.17.12
The Future of Marketing Influence: 5 Steps to Engagement

How will marketers gain influence in the future? Let’s start with a short lesson in physics:

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Doug Tangwall
Account Manager
TMA+Peritus
Content Marketing
04.08.12
What Is Content Marketing? Looking for Clues at the Scene of the Crime

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Kurt Huber
Art Director
TMA+Peritus
Web Development
04.04.12
Future Forward: Responsive Web Design

Mobile web browsing is expected to overtake desktop usage within the next 3-5 years.  Responsive web design paves the way to respond to current and future portable device widths, while...
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Kathy Marks
Managing Principal
TMA+Peritus
Web Development
03.19.12
I Love Drupal

For the past couple of years, we have been using Drupal as our top go-to Content Management System (CMS) for developing...
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Shawn VanDalfsen
Business Strategist
TMA+Peritus
Advertising
02.24.12
Don’t Interrupt Your Customers

You’re in a meeting with a great client. They are in the middle of a sentence, and you interrupt them with your own thoughts. But of course you would never do that, right? Most of us understand...
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Kathy Marks
Managing Principal
TMA+Peritus
02.12.12
Walking The Business Sustainability Talk

Last week I attended two meetings where the subject of sustainability came up within the context of business.  I like the meaning of the word sustainability.  I always have....
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Branding, Content Marketing, Design, Social Media
02.03.12
An Oreo Is an Oreo Is an Oreo Is an Oreo.

Ok, I’m channeling a little Gertrude Stein here, but after hearing a recent report on NPR about the iconic Oreo cookie, I too had to ask, “If an Oreo isn't round and black and white and crazy...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
01.30.12
To Share Our Expertise, Or Not Share Our Expertise...

When I meet with clients about content marketing and the power of social media, there is often some trepidation. Why? Because businesses realize that what differentiates them isn’t simply their...
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Shawn VanDalfsen
Business Strategist
TMA+Peritus
Branding
01.09.12
What’s Your Definition of “Branding”?

Talk to a few business or marketing people throughout the year and you will find that the word “branding” has nearly as many definitions as the word “love.” Some organizations understand branding...
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