Insights

Michelle Rothmeyer
Content Strategist
TMA+Peritus
Branding, Content Marketing, Design, Social Media
02.03.12
An Oreo Is an Oreo Is an Oreo Is an Oreo.

Ok, I’m channeling a little Gertrude Stein here, but after hearing a recent report on NPR about the iconic Oreo cookie, I too had to ask, “If an Oreo isn't round and black and white and crazy...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
01.30.12
To Share Our Expertise, Or Not Share Our Expertise...

When I meet with clients about content marketing and the power of social media, there is often some trepidation. Why? Because businesses realize that what differentiates them isn’t simply their...
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Shawn VanDalfsen
Business Strategist
TMA+Peritus
Branding
01.09.12
What’s Your Definition of “Branding”?

Talk to a few business or marketing people throughout the year and you will find that the word “branding” has nearly as many definitions as the word “love.” Some organizations understand branding...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Content Marketing, Social Media
12.21.11
That crowd you’re ignoring? They’re a missed opportunity.

When most of us think about Procter & Gamble (P&G), we don’t think of men perusing the aisles for their products. We generally think of moms, with two or three kids tugging at her ankles....
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Shawn VanDalfsen
Business Strategist
TMA+Peritus
Web Development
12.16.11
Asking the Wrong Questions?

Too many marketers ask the wrong questions when undertaking a web project, whether a new website or a redesign. They wonder, ‘What should I say about my business? Or, ‘What should I say to my...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Content Marketing
11.22.11
Time to Don Your Content Curator Cap

When blogging about content marketing, I’ve advised businesses to provide a diverse mix of original and third party content. By sharing valuable and relevant information from a third party you...
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Kathy Marks
Managing Principal
TMA+Peritus
Advertising
11.18.11
Being Wrong is Good For Creativity

I am lucky.  I work in a creative work environment.  I get to go to work each day with other creative people where we are expected to come up with creative ways to communicate in a...
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Kurt Huber
Art Director
TMA+Peritus
Design
11.11.11
First impressions. A brief history of the business card.

While the origin of the business card may go back to a Neanderthal named Grok, a door-to-door cave improvement saleman who left behind small, chiseled stones with his name on it, the documented...
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Jim Carlson
Internet Strategist
TMA+Peritus
Content Marketing, Social Media
11.03.11
Place your Stake – Stake your Place

According to estimates from Digitimes, 462 million smart phones will be shipped in 2011. It is no surprise that searches conducted on mobile devices continue to grow at an alarming rate. Since...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Advertising, Content Marketing
10.05.11
Sometimes Good Old Fashioned Eye Appeal Works (as long as you back it up with good content).

I’m all about content marketing — providing relevant information to people in search of it. But I have to admit — sometimes the eyes have it. Take for example Airbnb digital ads — from...
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