Content Lab

Tom Marks
Principal
TMA+Peritus
03.20.12

Before I serve-up my content predictions for 2012, which will be my next article, let’s recap my predictions from last year. I invoke any and all excuses for poor grades; my dog ate the original...

Tom Marks
Principal
TMA+Peritus
02.22.12

Let’s begin with needless to say. If we say needless to say, why do we always keep on saying or writing things when apparently it’s all so obvious that we don’t need to say...

Tom Marks
Principal
TMA+Peritus
01.24.12

Well, that’s not exactly true – depending on how ye look at things. I can’t say I was ever a Joe Paterno guy, partly because I was never a Penn State guy. But I’m sorrowful and I’d like to believe...

Tom Marks
Principal
TMA+Peritus
12.27.11

Leaning on my experience as a standout football player in sixth grade, I can tell you that Tim Tebow’s throwing motion falls somewhere between my sister tossing a water balloon at me and the great...

Tom Marks
Principal
TMA+Peritus
11.29.11

Actually, quite a bit. There’s the obvious; just because you expose yourself doesn’t mean you can’t be overexposed. Or, nothing quite says commitment like 72 days of, well – commitment. Or, over...

Tom Marks
Principal
TMA+Peritus
10.24.11

Yes, I know, because they can. Answers to this important question, and others like it, will never solve the riddle of the Sphinx, but they are great conversation starters. At least...

Tom Marks
Principal
TMA+Peritus
10.05.11

As I get older, I give “stuff” the cold shoulder. I’m not about accumulating things, except my most improved swimmer medal from 1959. I just get a little creeped out seeing a lot of stuff stacking...

Tom Marks
Principal
TMA+Peritus
09.19.11

It all started when I decided to look up the word thesaurus in the thesaurusAs a content marketer and writer, I consider myself to have a rather multifarious vocabulary, but there...

Tom Marks
Principal
TMA+Peritus
08.29.11

The newspaper industry is in dire straits. We know this because newspapers are the primary source for telling us that the only Dire Straits is the British rock band with Mark Knopfler and...

Tom Marks
Principal
TMA+Peritus
07.25.11

In my 35-year marketing career, I’ve never heard so many people talk about the speed of change that dominates our thinking, our processes, and our conversation. Dare I say the speed of change is...