
Steve is one of the area’s most hands-on, roll-up-your-sleeves creative directors. He came to Madison in 1994 after stints with J Walter Thompson in Detroit and DMB&B in Chicago. He has worked as a writer and creative director for Stephan & Brady and Malcolm Marketing Communications, where he also served as interim agency president. He has created campaigns for a wide assortment of well-known local companies, including American Family Insurance, First Business Bank, Tri-North Builders, Promega, Group Health Cooperative, the Wisconsin DOT, and the Wisconsin Milk Marketing Board.
In addition to writing and creative direction, Steve also has extensive experience in video, television and radio production. When he’s not directing creative projects, writing copy or shooting and editing footage, Steve is writing a book, which is scheduled to be released by a major publisher late in 2009.
Craig SweeneyCraig leads our Madison office. During the past 13 years, he has held a variety of sales leadership positions in the industry and introduced Fortune 1000 companies to the benefits of integrating technologies into their brand enhancement, product development, marketing and public relations strategies. Craig has the ability to identify core business challenges and the expertise — in both social media and traditional media marketing — to help clients understand how these strategies can bring value to their brand.
Craig has worked in a variety of business sectors, including financial services, insurance, retail and manufacturing. He earned his degree in Mass Communications from the University of Milwaukee.