Business Strategists at TMA+Peritus have been Building Brands since 1983. But with us, it’s not just about building brands; it’s also about building business. Driving sales and profits is more than branding, it’s about controlling expenses, finding solutions to the price/value relationship, looking for sales lift through merchandising, public relations and sales promotion – and because you can’t manage it if you can’t measure it – determining key performance indicators throughout the sales and marketing cycles. Yes, branding is important to our clients, but they also want affordable recommendations for increasing revenue.
Our branding begins with the premise of time and affordability. Far too often, agencies spend so much time and money trying to develop a brand that the brand has redeveloped itself by the time the agency is finished. Our branding process is collaborative on every level – as it should be – and starts with Voice-of-Customer (VOC) research, moves to message and proposition development with Level 1, 2 and Level 3 Narrative Pitch Flows; when needed, this is followed by a Brand Identity Composite (logo development with primary and secondary color and font palettes and corporate style guides), and it all results in a TMA+Peritus Brand Messaging Composite. Generally, this can be done in a 2-3 month period, at a fraction of the cost of other agencies.