07.26.10 - Even if you live under a large rock you’ve probably heard of the Old Spice Guy, the dashing, bare-chested spokesman in the Old Spice Body Wash television commercial. Wearing only a towel and a smile, the Old Spice Guy informs the women in the audience that although their men aren’t ...

07.14.10 - I think I’ve found the absolute teen Dream Job. No, the absolute Dream Job for anyone at any age. Being paid to shop and to show the world what you bought and why you bought it. That’s exactly what the teen stars of YouTube “hauls” do. They produce show-and-tell videos ...

07.09.10 - Backward rakes. Sharks and minnows. Headers. Jerseys. Schedules. Rosters. What? Sorry, but it’s soccer season and I (and my husband) are coaches — so I have soccer on the mind. And — believe it or not — what I’ve learned as a soccer coach has a lot to do with content marketing. How so? Ask any coach ...

07.01.10 - At TMA+Peritus, we have worked with clients across the country to create detailed social media strategic plans, which include identifying the needs of the consumer, creating a content matrix, leveraging public social media networks to distribute content, establishing corporate policies, and reviewing analytic data to measure and fine tune our ...

06.30.10 - Retailers are facing a conundrum: consumers want a variety of brands to choose from so they can pick the ideal product to meet their needs, but they’re becoming increasingly frustrated by the overwhelming variety out there. A recent study showed that 70% of those surveyed find brands confusing. Just think ...

06.30.10 - When your marketing team or agency starts down the “best time to advertise is during a recession” road, ask them if the best time to buy a bathing suit is in the dead of winter?  Maybe it is, maybe it’s not.  The grim realities of operating a business when ...